David Beckham is to cash in on his Armani success by bringing out his own underwear collection.
Beckham, 36, has helped design a range of boxer shorts and briefs which will bear his name.
There will also be T-shirts and other bodywear, as well as a new fragrance called Homme.
The move comes after his successful modelling collaboration with Armani, when he starred in huge billboard ads in New York, Paris and London.
It proved a big money-spinner for the fashion giant and Becks, nicknamed Goldenballs, can now expect to rake in millions of pounds if his range proves a hit.
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