Gucci Steeped in glamour, famed for fashionable yet timeless products, loved  by movie stars and bequeathed to future generations - few fashion houses  can boast as much mystique as Gucci. This storied Florentine company,  founded in 1921, has long been inspired by distinguished women of beauty  – actresses, princesses and socialites. Today, Gucci is guided  creatively by a similar sort of heroine: Frida Giannini, a Roman whose taste, imagination and panache have driven this storied label to even greater heights. 














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