Earlier this year, Balmain Paris announced plans to produce a diffusion line called “Pierre Balmain” with Italy’s Itierre SpA. Prices willstart atUS$170!
Looks as if new creative head Olivier Rousteing was only the beginning of a series of big changes at the French fashion house. Thanks to a new licensing deal with Italian company Ittierre, a more accessibly priced ready-to-wear range is in the works. The new line will consist of both men’s and women’s clothes under the name of Pierre Balmain, and while it will be produced by a separate design team, the creations will have to be approved by Rousteing.